http://www.laurentblanc.com/rss_us.xml us Mobile Marketing / Marketing on-line Copyright 2007 Laurent Blanc 2007-05-10 http://www.laurentblanc.com/laurentblanc_cv_resume.html Team management Understanding of negotiations Creativity Budget management Dynamic and rigorous Strategic market planning Web Marketing Sales Global view of the company Persuasive force Strategic plannig Production management Opportunity Identification Marketing Initiatives Telecom Marketing Social Network Knowledge and view of the market Experience of large accounts Business plan conception Design-Ergonomic sense Market & sales analysis & reporting Mobile and Internet Advertising Experience Versatility technical-commercial-marketing Public relations 2007-05-10 http://www.laurentblanc.com/us_version.html Modélisation de business plans et mise en application. Développement et lancement de nouveaux programmes Accompagnement juridique et négociation des contrats avec clients et sous-traitants, Mise en place d'outils d'aide à la vente et définition d'une politique commerciale, Préconisations d'alliances stratégiques. 2007-05-10 http://www.laurentblanc.com/us_version.html COMPTOIRS DU MULTIMEDIA Consulting & Rich Media Mobile Production, Wireless Platform Implementation Specialising in e-Marketing (Mobile and Internet Services) Collaborative Multi-media project. Development, implementation and measurement of the advertising campaigns on mobile and customer co-promotions (BNP Paribas). Senior Consulting on the positioning of the companies of Mobile Marketing for the Havas Group. Negotiation and signature with Orange Group of the contract of the advertising offer by SMS, MMS pictures and video. Detection of new opportunities around the technology of the codes 2D at BNP Paribas. 2007-05-10 http://www.laurentblanc.com/laurentblanc_cv_resume.html ORANGE FRANCE Marketing Manager Mobile & Permission (Mobile Marketing and Mobile Advertising company), TV-Radio (streaming video company) subsidiary of Orange France (Mobile operator) Mobile & Permission company provided live interactivity, mobile content, entertainment and storefronts to TV, radio, Internet and press companies (including billing solutions) across Europe. Responsible for Mobile and Internet publishing and E-marketing. Experiences with the latest trends in Internet and Mobile Internet Marketing, such as direct SMS/MMS/MOBILE INTERNET and advertising marketing Products strategy with Mobile Site Packs. Reporting to the C.E.O. Manage sales quotas and execute strategic marketing, business plans, initiatives, and objectives. Growth on 3 years : from 0,2MÛ to 5MÛ Develop and maintaining profitable long-term relationships with assigned accounts Manage relationships with advertising agencies, internal and external graphic designers, press, product management, sales and product development and company executives Organization and animation of leading thematic seminars for France Telecom marketing, research and products managers' base on news services issues for the mobile (M-paiement and QR-code solutions) Served as product representative to the press, at trade shows, and at major media events. Led an 25-member Business Development, Engineering and Marketing Teams. Clients include : BNP Paribas, Football ligue Teams, Toyota, SonyMusic. Awards : Grand prix des mŽdias interactifs, magazine Ç StratŽgie È 2005, BNP Paribas bank 2007-05-10 http://www.laurentblanc.com/diffusion_radio_video_internet.html Exploration et évaluation des besoins de marché émergent. Responsable produit des systèmes de diffusion vidéo sur téléphone mobile et négociation des accords de partenariat avec Nokia. Participation au renforcement de la position de leader dans le secteur de la diffusion et définition de la stratégie de développement. 2007-05-10 http://www.laurentblanc.com/laurentblanc_cv_resume.html AVENIR TELECOM Business Development Manager TV-UP (streaming video company) subsidiary of Avenir Telecom (European Leader in wholesale distribution) Managed product website and E-CRM platform, frequently updating product information (Initial responsibility for positioning, product plans, local R&D) Simultaneously managed multiple projects under tight deadlines In charge of sales videos Products catalog Recruitment Ç Dream Team È, Team management (+75 pers.). 2007-05-10 http://www.laurentblanc.com/laurentblanc_cv_resume.html TELCOM NETWORK Chief of product European leader of surtaxed interactive vocal services (repurchased by N9uf Telecom group) Accompaniment and follow-up of the customer requirements press and radio services of plays and animations. Drafting of the schedules of conditions, general and detailed functional specification, planning of the developments of the Audiotex services, Minitel, Chat and One-to- One. Negotiations and budgetary follow-ups of purchase of spaces with the advertising controls. Implementation of the activity in France, Romania and in Morocco. Team management (+20 pers.). 2007-05-10 http://www.laurentblanc.com/laurentblanc_cv_resume.html Wholesale distribution, Assistant of director Followed objectives, analyzes margins, staff management. . 2007-05-10 http://www.laurentblanc.com/actualites_des_media.html Animateur de la table ronde de l'Electronic Business Group (ebg.net) à l'université Paris Dauphine en Octobre 2006 réunissant en qualité d'intervenants: Orange, Bouygues Telecom, Nokia, Google, CellFish Media, M:Metrics autour du thème de la DATA mobile. Mention Stratégies des médias interactifs 2005 avec BNP Paribas, opération "Gobelets" Référencé au guide 2005 " des 10 commandements du marketing interactif ", Electronic Business Group ebg.net, cas BNP Paribas, Toyota et Orange opération C2M. Article de Presse CB news du 21-27 juin 2004 " font-ils lorsqu'ils ne font rien?", OJD: 15624 2007-05-10 http://www.laurentblanc.com/laurentblanc_cv_resume.html Community involvement Member of the International Mobile Marketing Association, Le Geste and Electronic Business Group. Many interventions in various professional authorities. Computer knowledge Travel Sports Interests Internet Computer skills include Word, Excel, PowerPoint, Outlook and Mail, QuarkXpress, Adobe CS3 suite premium with device central and acrobat professional. Willing and able to travel for business USA, Tha•lande, Europe, Caribbean, Polynesia, É Diver certified Padi Advanced and Cmass level II Travel for pleasure, impassioned contemporary art and gourmet cooking. Strong knowledge in HTML, RSS, Web and mobile 2.0 ; google solutions and internet communication tools. Animation of a personal blog on marketing operations (guerilla, street , internet and mobile marketing): http://blog.laurentblanc.com 2007-05-10 http://www.laurentblanc.com/laurentblanc_cv_resume.html File .pdf ou .doc 2007-05-10 http://www.laurentblanc.com/laurentblanc_cv_resume.html Password necessary on request to l.blanc [at] laurentblanc.com 2007-05-10