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Laurent Blanc CV / Resume
E-Marketing Manager (Internet and Mobile Marketing)
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(full address on request)
France-75011 Paris
l.blanc [at] laurentblanc.com
34 years, born on the 11th July 1972
Male
French
Marital life
Yes
Marketing / Advertising / Telecom
France
Full-Time Permanent
Currently Head of Project Mobile Maketing Management at www.apocope.com
Career Profile / Objective
Solid 8 years of professional experience in Mobile and Internet Marketing, new B2B environments, including products and market strategies.
Expertise / Added Value
Global view of the company
Persuasive force
Strategic planning
Production management
Opportunity Identification
Marketing Initiatives
Telecom Marketing
Social Networking
Team management
Understanding of negotiations
Creativity
Budget management
Dynamic and rigorous
Strategic market planning
Web Marketing
Sales
Knowledge and view of the market
Experience of large accounts
Business plan conception
Design-Ergonomic sense
Market & sales analysis & reporting
Mobile and Internet Advertising Experience
Versatility technical-commercial-marketing
Public relations
Professional experience
March 2006 to October 2006 (6 months), France
COMPTOIRS DU MULTIMEDIA, Senior Consultant
Consulting & Rich Media Mobile Production, Wireless Platform Implementation
Specialising in e-Marketing (Mobile and Internet Services)
Collaborative Multi-media project.
Development, implementation and measurement of advertising campaigns on mobile and customer co-promotions (BNP Paribas).
Consulting mission for Havas Group: Market positioning of Mobile Marketing companies.
Negotiation and signature with Orange Group of the contract of the advertising offer by SMS, MMS pictures and video.
Detection of new opportunities around the technology of the 2D codes for BNP Paribas.
December 2001 to February 2006 (5 years), France
ORANGE FRANCE
Marketing Manager
Mobile & Permission (Mobile Marketing and Mobile Advertising company), TV-Radio (streaming video company) subsidiaries of Orange France (Mobile operator)
Mobile & Permission company provided live interactivity, mobile content, entertainment and storefronts to TV, radio, Internet and press companies (including billing solutions) across Europe.
Responsible for Mobile and Internet publishing and E-marketing.
Experiences with the latest trends in Internet and Mobile Internet Marketing, such as direct SMS/MMS/MOBILE INTERNET and advertising marketing.
Products strategy with Mobile Site Packs.
Reporting to the C.E.O.
Manage sales quotas and execute strategic marketing, business plans, initiatives, and objectives.
Growth in 3 years: from 0,2M€ to 5M€.
Develop and maintaining profitable long-term relationships with assigned accounts.
Manage relationships with advertising agencies, internal and external graphic designers, press, product management, sales and product development and company executives.
Organization and animation of leading thematic seminars for France Telecom marketing, research and products managers' base on news services issues for the mobile (M-paiement and QR-code solutions).
Served as product representative to the press, at trade shows, and at major media events.
Led an 25-member Business Development, Engineering and Marketing Team.
Customers include : BNP Paribas, Soccer League Teams, Toyota, SonyMusic.
Awards: Grand prix des médias interactifs, magazine « Stratégie » 2005, BNP Paribas bank.
September 1999 to November 2001 (2 years), France
AVENIR TELECOM
Business Development Manager
TV-UP (streaming video company) subsidiary of Avenir Telecom (European Leader in wholesale distribution)
Initial responsibility for positioning, product plans, local R&D.
)Managed product website and E-CRM platform, frequently updating product information.
Simultaneously managed multiple projects under tight deadlines
In charge of sales videos Products catalog
« Dream Team » recruitment, Team management (+75 pers.).
December 1997 to January 1999 (1 year), France
TELCOM NETWORK
Product Manager
European leader of surtaxed interactive vocal services.
Accompaniment and follow-up of the customer requirements press and radio services of plays and animations.
Drafting of the schedules of conditions, general and detailed functional specification, planning of the developments of the Audiotex services, Minitel, Chat and One-to- One.
Negotiations and budgetary follow-ups of purchase of spaces with the advertising controls.
Implementation of the activity in France, Romania and in Morocco.
Team management (+20 pers.).
October 1994 to December 1997 (3 years), France
Wholesale distribution, Director's Deputy
Followed objectives, margins analysis, staff management.
Higher Education
First year of masters, project management.
Graduated in September 1999
Three-year university bachelor degree, Art and technical.
Graduated in September 1994
Foreign Languages
French
English
Native language
Working knowledge of English
01.2007 (3 months), England and France
Professional linguistic training course, Executive Language Services.
05.1999 (5 months), USA
Professional linguistic training course, Trancos company, San-Francisco.
Other interests and activities
Community involvement
Member of the International Mobile Marketing Association, Le Geste and Electronic Business Group.
Many interventions in various professional associations.
Computer knowledge
Travel
Sports
Interests
Internet
Computer skills include Word, Excel,
PowerPoint, Outlook and Mail, QuarkXpress, Adobe CS3 Suite Premium with Device Central and Acrobat Professional.
Willing and able to travel for business
Diver certified Padi Advanced and Cmass level II
Travel for pleasure: Thaïlande, Europe, Caribbean, Polynesia, ... Impassioned contemporary art and gourmet cooking.
Strong knowledge in HTML, RSS, Web and mobile 2.0 ; google solutions and internet communication tools.
Animation of a personal blog on marketing operations (guerilla, street , internet and mobile marketing):
References
Excellent references available on request
Print Resume in file extension .pdf
Print Resume in file extension .doc
Download the campaigns of Mobile Marketing in file extension .pdf
Password necessary on request to l.blanc [at] laurentblanc.com
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